Mailchimp Vs Klaviyo

When it comes to email marketing, choosing the right platform can make all the difference in the success of your campaigns. Two popular options that often come up in discussions are Mailchimp and Klaviyo. But which one is better? In a nutshell, Mailchimp is known for its user-friendly interface and extensive features, while Klaviyo specializes in advanced automation and targeting capabilities. Let’s dive deeper into their similarities and differences to help you determine which platform suits your business needs best.

Features and Functionality

When comparing Mailchimp and Klaviyo, it’s important to consider their features and functionality. Both platforms offer a range of tools to help businesses with their email marketing campaigns. Here’s a breakdown of what each platform has to offer:


  • Easy-to-use drag-and-drop editor for creating visually appealing emails.
  • A wide variety of customizable templates, making it simple to create professional-looking email campaigns.
  • Advanced segmentation options allow users to target specific audiences based on various criteria such as demographics or purchase history.
  • Automation workflows enable businesses to send personalized emails triggered by specific actions or events.
  • Robust analytics provide valuable insights into campaign performance, including open rates, click-through rates, and more.


  1. Seamless integration with popular e-commerce platforms like Shopify and WooCommerce allows for easy syncing of customer data.
  2. Dynamic personalization options enable businesses to deliver highly targeted content based on individual user behavior and preferences.
  3. Customizable signup forms make it easy for companies to capture leads and grow their subscriber lists effectively.
  4. Advanced event tracking capabilities allow for precise monitoring of customer interactions across multiple channels.
  5. Powerful segmentation tools help tailor messages according to customer attributes, ensuring relevant content is delivered at the right time.

In summary, both Mailchimp and Klaviyo have robust features that cater to different aspects of email marketing campaigns. While Mailchimp provides an intuitive interface suitable for beginners in the field, Klaviyo stands out with its advanced integrations and dynamic personalization capabilities designed specifically for e-commerce businesses seeking highly targeted messaging strategies.

Remember that choosing between these two platforms ultimately depends on your business needs, goals, budgetary considerations, level of technical expertise required (or available), as well as the scale at which you plan on implementing your email marketing efforts

Pricing and Plans

When it comes to choosing between Mailchimp and Klaviyo, understanding the pricing and plans is crucial. Let’s take a closer look at what each platform offers:


  1. Free Plan: Mailchimp offers a free plan for users with up to 2,000 subscribers and allows you to send up to 10,000 emails per month.
  2. Essentials Plan: Starting at $9.99/month, this plan offers additional features such as advanced audience insights, A/B testing, custom branding options, and more.
  3. Standard Plan: Priced from $14.99/month onwards, the Standard plan provides access to automation series and retargeting ads on Facebook/Instagram.
  4. Premium Plan: For larger businesses with more advanced needs, the Premium plan starts at $299/month offering advanced segmentation tools along with phone support.


  1. Pricing Based on Subscribers: Unlike Mailchimp’s tiered pricing system based on subscriber count alone, Klaviyo takes into account both contacts and email sends per month.
  2. Free Trial Available: Klaviyo offers a free trial so that you can experience their features before making a commitment.
  3. Customized Pricing Options: To accommodate businesses of all sizes effectively,
    Klaviyo provides customized pricing plans tailored according to individual requirements including enterprise-level solutions.

Comparing the two platforms side by side will help determine which suits your business needs best in terms of functionality versus budget constraints.

Features Mailchimp Klaviyo
Email Campaigns
Segmentation Tools

Note: The above comparison is for reference purposes only; consider visiting each provider’s official website to get the most up-to-date pricing information.

In conclusion, both Mailchimp and Klaviyo offer a range of plans catering to different business sizes and requirements. It’s important to assess your specific needs, budget, and desired features before making a decision.

Integration and Automation

When it comes to integration and automation, both Mailchimp and Klaviyo offer powerful features that streamline your marketing processes. Here’s a comparison of their capabilities:

  1. Integration with E-commerce Platforms:

    • Mailchimp: It provides seamless integration with popular e-commerce platforms like Shopify, WooCommerce, Magento, and more. This allows you to sync customer data, track purchases, and send targeted campaigns based on buying behavior.
    • Klaviyo: Similar to Mailchimp, Klaviyo offers robust integrations with leading e-commerce platforms including Shopify Plus, BigCommerce, Magento, and more. This enables you to leverage customer data for personalized marketing campaigns.
  2. Automation Workflows:

    • Mailchimp: With its visual workflow builder tool called “Customer Journeys,” Mailchimp lets you create automated email sequences based on triggers like sign-ups or purchases. You can easily design customized workflows without coding knowledge.
    • Klaviyo: Known for its advanced automation capabilities, Klaviyo empowers marketers to build complex workflows using drag-and-drop functionality. It allows for highly personalized communication by utilizing various triggers such as abandoned carts or specific user actions.
  3. Segmentation Options:

    • Mailchimp: The platform offers basic segmentation options allowing you to divide your audience based on demographic information or contact activity (e.g., opens/clicks). However, the free plan has limited segmentation features compared to paid plans.
    • Klaviyo: With a strong focus on personalization and targeting capabilities,
      Klaviyo provides advanced segmentation options that go beyond simple demographics. You can segment your audience based on purchase history,
      engagement levels,
      predicted lifetime value (LTV),
      custom events/actions taken within your app/site.
  4. API Integrations:
    Both platforms support API integrations enabling developers to connect other tools or build custom solutions.

In conclusion, both Mailchimp and Klaviyo excel in integration and automation. While Mailchimp offers user-friendly workflows and seamless e-commerce integrations, Klaviyo provides more advanced segmentation options for highly personalized marketing campaigns. Ultimately, the choice between the two depends on your specific requirements and preferences.


In the battle of Mailchimp vs Klaviyo, it is clear that both email marketing platforms have their strengths and weaknesses.

Mailchimp offers a user-friendly interface with a wide range of features that make it suitable for beginners and small businesses. It provides easy-to-use templates, robust analytics, and integration options with other tools. However, its pricing structure can be limiting as you scale your business.

On the other hand, Klaviyo excels in targeting capabilities and advanced segmentation options. It allows you to personalize your emails based on customer behavior data, resulting in higher engagement rates. Additionally, Klaviyo’s pricing model is based on contacts rather than features or emails sent, making it more flexible for growing businesses.

Ultimately, the choice between Mailchimp and Klaviyo depends on your specific needs and goals as an email marketer. Consider factors such as budget constraints, scalability requirements, ease of use versus advanced functionalities when making your decision.

To sum up: if you are just starting out or have a limited budget but still want powerful marketing automation capabilities – Mailchimp might be the right choice for you. However, if personalization and highly targeted campaigns are crucial aspects of your strategy – then look no further than Klaviyo.

Remember to evaluate these platforms based on your unique circumstances before choosing one over the other – because what works well for others may not necessarily work best for you!

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