Mailchimp Klaviyo Integration

The Mailchimp Klaviyo integration is a powerful tool that allows seamless connectivity between two popular email marketing platforms. With this integration, you can effortlessly sync your contacts, automate campaigns, and track performance across both platforms. Whether you’re a small business owner or a seasoned marketer, the Mailchimp Klaviyo integration provides an efficient solution for streamlining your email marketing efforts. Discover how this integration works and unlock new possibilities for reaching your target audience effectively.

Are you looking to streamline your email marketing efforts? The Mailchimp Klaviyo integration offers a convenient solution by connecting two widely-used platforms in the industry. This powerful tool enables you to seamlessly synchronize contacts, automate campaigns, and monitor campaign performance with ease. Explore the benefits of integrating Mailchimp with Klaviyo and take your email marketing strategy to new heights!

Setting up Mailchimp and Klaviyo accounts

To integrate Mailchimp with Klaviyo, you’ll need to set up accounts for both platforms. Here’s a step-by-step guide to get started:

  1. Create a Mailchimp account:

    • Go to the Mailchimp website ( and click on “Sign Up” or “Get Started”.
    • Fill in your email address, username, and password.
    • Follow the prompts to complete the signup process.
  2. Set up your Mailchimp account:

    • Once logged in, you’ll be prompted to create an audience (a list of subscribers). Enter a name for your audience and provide some basic information about your business.
    • Customize your audience settings according to your preferences.
  3. Create an API key in Mailchimp:

    • In the sidebar menu, go to Account > Extras > API Keys.
    • Click on “Create A Key” button and give it a name (e.g., “Klaviyo Integration”).
  4. Note down this API key as you will need it later when configuring Klaviyo.

  5. Open Klaviyo account:

    • Navigate to
    • Select “Get Started”
    • Provide necessary details like email id & password
  6. Connect Klaviyo with MailChimp :

    • Inside Klavyo Dashboard navigate through Settings -> Integrations
    • Choose Add New Integration
    • From available options select ‘MailChimp’ from Email Service Providers

7 . Configure connection between klavyo & mailchim by providing required details such as Audience ID or List ID along with previously noted down API keys

8 . Save configuration

By following these steps, you can successfully set up your accounts for both Mailchimp and Klaviyo. Once done, you’ll be ready to move on to the next steps of integrating and synchronizing your email marketing efforts.

Syncing your Mailchimp audience with Klaviyo

To seamlessly integrate your Mailchimp audience with Klaviyo, follow these steps:

  1. Export your Mailchimp audience: Begin by exporting your Mailchimp audience as a CSV file. To do this, navigate to the “Audience” section in Mailchimp and select the desired list. Click on the “Manage Audience” dropdown and choose “Export Audience.” Save the exported CSV file to a location on your computer.

  2. Import your Mailchimp audience into Klaviyo: In Klaviyo, go to the “Lists & Segments” tab and click on “+ Create List/Segment.” Select “Upload from File” and choose the previously exported CSV file containing your Mailchimp audience data. Follow the prompts to map each column in the CSV file to its corresponding field in Klaviyo.

  3. Enable automatic syncing between platforms: Once you have imported your Mailchimp audience into Klaviyo, enable automatic syncing between both platforms for real-time updates. In Klaviyo, go to “Account > Integrations,” search for Mailchimp, and connect it to your account using API keys or OAuth authorization.

  4. Set up ongoing sync rules: Configure ongoing sync rules based on specific criteria or segments that you want to keep synchronized between both platforms automatically. This allows any changes made in one platform (such as adding or unsubscribing contacts) to be reflected in real-time across both systems.

  5. Monitor synchronization status: Keep an eye on the synchronization status of your audiences by checking for any errors or discrepancies under “Audience > Sync Status” in either platform’s dashboard.

By following these steps, you can effortlessly sync and maintain consistency between your Mailchimp audience and Klaviyo for effective email marketing campaigns without duplication or manual data entry efforts.

Automating email campaigns with Mailchimp and Klaviyo

Email marketing is a powerful tool to engage with your audience and drive conversions. With the integration of Mailchimp and Klaviyo, you can automate your email campaigns effectively. Here’s how:

  1. Seamless Integration: Integrating Mailchimp with Klaviyo is a breeze, allowing you to sync contacts seamlessly between the two platforms. This ensures that all your subscriber data remains up-to-date across both systems.

  2. Segmentation for Targeted Campaigns: Both Mailchimp and Klaviyo offer robust segmentation capabilities, enabling you to divide your subscribers into specific groups based on their demographics, behaviors, or interactions with your brand. By segmenting your audience, you can deliver targeted messages that resonate better with each group.

  3. Personalized Email Automation: Leveraging the power of automation in Mailchimp and Klaviyo allows you to send personalized emails triggered by specific events or actions taken by your subscribers – such as signing up for a newsletter or making a purchase. This level of personalization helps increase engagement and build stronger customer relationships.

  4. Drip Campaigns: Drip campaigns are an effective way to nurture leads over time through a series of automated emails delivered at predetermined intervals. With the combined power of Mailchimp and Klaviyo, setting up drip campaigns becomes effortless while ensuring timely delivery of relevant content to move prospects down the sales funnel.

  5. Advanced Analytics: Both platforms provide comprehensive analytics dashboards that give valuable insights into the performance of your email campaigns – from open rates and click-through rates (CTR) to conversion metrics like revenue generated per campaign or segment.

  6. A/B Testing Capabilities: Experimenting with different subject lines, content variations, or call-to-action buttons can significantly impact email performance. Luckily, both tools offer A/B testing features that allow you to test multiple versions simultaneously and determine which one resonates best with your audience.

By automating email campaigns using Mailchimp and Klaviyo, you can save time, deliver more targeted messages, and achieve better results. Whether you’re a small business or an enterprise-level company, this integration empowers you to optimize your email marketing efforts for maximum impact.


In conclusion, integrating Mailchimp and Klaviyo can greatly enhance your email marketing efforts. By combining the powerful features of both platforms, you can streamline your campaigns, improve audience segmentation, and ultimately drive better results.

With Mailchimp’s user-friendly interface and robust automation capabilities, you can easily create engaging email content and reach a wider audience. On the other hand, Klaviyo’s advanced targeting options and data-driven insights enable you to deliver personalized messages that resonate with your customers on a deeper level.

By harnessing the strengths of these two platforms together, you can optimize your email marketing strategy for maximum impact. From acquiring new leads to nurturing existing customers, the Mailchimp Klaviyo integration empowers you to build stronger relationships and achieve higher conversion rates.

Don’t miss out on this opportunity to take your email marketing efforts to new heights. Start integrating Mailchimp and Klaviyo today!

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