How Do I Make Sure My DMARC Is Correct In Klaviyo?

Are you using Klaviyo for your email marketing campaigns and want to ensure that your DMARC (Domain-based Message Authentication, Reporting, and Conformance) is set up correctly? In this article, we will guide you on how to make sure your DMARC is correct in Klaviyo. By following a few simple steps, you can enhance the deliverability of your emails and protect against domain spoofing. So let’s dive in and learn how to verify and configure DMARC settings in Klaviyo.

To make sure your DMARC is correct in Klaviyo, first, you need to understand what DMARC is and why it’s important for email authentication. Then, we’ll walk you through the process of verifying ownership of your domain within Klaviyo and setting up the necessary DNS records for proper DMARC configuration. With these steps completed, you can have peace of mind knowing that your emails are properly authenticated and less likely to end up in recipients’ spam folders.

So let’s get started with ensuring the correctness of your DMARC settings in Klaviyo!

Understanding DMARC and Its Importance in Email Deliverability

  • What is DMARC?
    • DMARC stands for Domain-based Message Authentication, Reporting, and Conformance.
    • It is an email authentication protocol that helps protect against email spoofing and phishing attacks.
  • How does DMARC work?
    • When an email is sent using a domain protected by DMARC, the receiving server checks if the sending server’s IP address aligns with the SPF (Sender Policy Framework) or DKIM (DomainKeys Identified Mail) records.
    • If alignment passes, the recipient’s mail server accepts the email. Otherwise, it may be flagged as suspicious or rejected altogether.
  • The importance of DMARC in email deliverability:
    1. Reduced risk of impersonation: By implementing a DMARC policy aligned with SPF and DKIM, you can significantly reduce your brand’s risk of being impersonated through phishing attempts or fraudulent emails.
    2. Improved email deliverability: With proper implementation of DMARC policies, legitimate emails from your domain are more likely to reach recipients’ inboxes rather than being marked as spam or rejected outright due to failed authentication checks.
    3. Enhanced sender reputation: Consistently maintaining a strong sender reputation is crucial for successful email marketing campaigns. Implementing effective DMARC policies can help establish trust between your brand and ISPs (Internet Service Providers), leading to better inbox placement rates over time.
DMARCPolicy Action Taken
None No specific action taken
Quarantine Marked as spam or moved to Junk/Quarantine folder
Reject Rejected outright
  • Implementing correct DMARC settings in Klaviyo:
    To ensure your Klaviyo account has correct DMARCPolicy settings:

    1. Log in to your Klaviyo account and navigate to the “Settings” tab.
    2. Under “Email Authentication,” click on “Add an Email Service Provider.”
    3. Choose your ESP and follow the instructions provided by Klaviyo to set up DMARC correctly.

Remember, implementing and maintaining proper DMARC settings is crucial for securing your email deliverability and protecting your brand from spoofing attempts or phishing attacks.

Note: It’s important to regularly monitor DMARC reports, make necessary adjustments, and stay informed about industry best practices for email authentication protocols like SPF, DKIM, and DMARC.

Step-by-Step Guide to Setting Up DMARC in Klaviyo

To ensure that your DMARC is set up correctly in Klaviyo, follow these simple steps:

  1. Accessing Your DNS Records

    • Log in to your domain registrar or hosting provider.
    • Locate the DNS management section for your domain.
  2. Creating a DMARC Record

    • Navigate to the DNS settings and find the option to add a new record.
    • Select “TXT” as the type of record you want to create.
    • Enter “_dmarc” (without quotes) as the hostname or name field.
  3. Configuring Your DMARC Policy

    • In the value or content field, specify your desired DMARC policy by entering one of the following options:
      • none: This is recommended when starting with DMARC implementation. It monitors email authentication without taking any action on non-compliant emails.
      • quarantine: Emails failing authentication will be sent to recipients’ spam folders.
      • reject: Emails failing authentication will be rejected outright and not delivered.
  4. Adding Additional Tags

    • You can include additional tags within parentheses after specifying your policy, such as:
      • pct (Percentage): Specifies what percentage of emails should adhere to this policy (default: 100).
      • rua (Aggregate Reports URL): Provides an address where aggregate reports about email handling can be sent.
      • ruf (Forensic Reports URL): Specifies an address where forensic reports can be sent for detailed analysis.
  5. Publishing Your Changes

    • Save your changes and publish them by updating your DNS records.

Once you have completed these steps, it may take some time for changes to propagate across servers. It’s important that you regularly check and analyze any received reports related to your DMARC setup for further improvements.

Remember, correctly configuring DMARC in Klaviyo helps enhance your email deliverability and protects your brand reputation by ensuring that only authorized senders can use your domain for sending emails.

Common Issues and Troubleshooting Tips for DMARC in Klaviyo

When setting up DMARC (Domain-based Message Authentication, Reporting, and Conformance) in Klaviyo, you may encounter a few common issues. Here are some troubleshooting tips to help ensure your DMARC is correct:

  1. Invalid DNS record: Before setting up DMARC in Klaviyo, make sure to check the DNS records for your domain. Incorrect or missing records can prevent proper authentication. Use an online tool like MX Toolbox’s DNS Lookup to validate your DNS settings.

  2. Incorrect alignment modes: Alignment refers to the comparison of aligned identifiers within DKIM or SPF signatures against the “From” header domain. Ensure that both DKIM and SPF are aligned with the “From” domain by using strict alignment modes (“s” or “r”) instead of relaxed mode (“l”).

  3. Misconfigured policies: The policy component of DMARC determines how email receivers should handle unauthenticated messages from your domain. Common policies include none, quarantine, and reject. Double-check that you have configured the appropriate policy for your desired level of enforcement.

  4. Missing organizational contact information: To comply with industry standards, it is crucial to provide valid contact information within your DMARC record’s reporting section (rua tag). This allows receiving servers to report back any authentication failures encountered when processing emails from your domain.

  5. Lack of visibility into reports: Monitoring incoming reports plays a vital role in identifying potential issues with authentication mechanisms on different recipients’ infrastructures. Make sure you regularly analyze these reports (DMARC aggregate XML files) provided by ISPs (Internet Service Providers).

  6. Inconsistent subdomains configuration: If you have multiple subdomains sending emails through Klaviyo, ensure consistent configuration across all subdomains regarding SPF, DKIM keys, and CNAME entries required by Klaviyo. Inconsistent configurations can lead to DMARC authentication failures.

Remember, implementing DMARC correctly involves a combination of configuring DNS records accurately, aligning DKIM and SPF signatures properly, setting appropriate policies, and regularly monitoring reports for any anomalies. By following these troubleshooting tips, you can ensure that your DMARC is correctly set up in Klaviyo and enhance the deliverability of your emails.


In conclusion, ensuring that your DMARC is correct in Klaviyo is crucial for maintaining a secure and trustworthy email communication system. By following the steps outlined in this article, you can take proactive measures to protect your domain from email spoofing and phishing attacks.

Remember to regularly monitor your DMARC reports and make necessary adjustments based on the feedback received. It’s important to stay vigilant and keep an eye out for any unauthorized use of your domain name. With the right configuration and ongoing maintenance, you can enhance the deliverability of your emails while safeguarding both your brand reputation and recipient trust.

By implementing proper DMARC authentication protocols, you are taking a significant step towards establishing a reliable email infrastructure within Klaviyo. Take charge of your email security today by ensuring that your DMARC settings are correctly configured!

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