Check Email Deliverability Score

Are you wondering how to check your email deliverability score? Look no further! In this article, we will explore the importance of email deliverability and provide you with a simple way to assess the effectiveness of your email campaigns. With our step-by-step guide, you’ll be able to determine whether your emails are reaching recipients’ inboxes or getting lost in spam folders. So, let’s dive in and learn how to check your email deliverability score today!

Email deliverability is crucial for any successful email marketing strategy. After all, what good is a well-crafted message if it never reaches its intended audience? To ensure that your emails are being delivered as intended, it’s essential to regularly monitor their deliverability scores. By following our instructions and using the right tools, you can easily assess the health of your emails and take necessary steps to improve their reach. Keep reading to discover how you can optimize your email campaigns through effective monitoring of your deliverability score!

What is Email Deliverability Score?

Email deliverability score is a metric used to assess the likelihood of your emails reaching your recipients’ inboxes. It represents the reputation and performance of your email campaigns, enabling you to evaluate how successful they are at bypassing spam filters and being delivered directly to the intended recipients.

Here’s what you need to know about email deliverability scores:

  1. Definition: Email deliverability score measures the quality and credibility of your sending infrastructure, content, sender history, and recipient engagement. It helps determine whether your emails will end up in spam folders or be successfully delivered.

  2. Factors Affecting Email Deliverability Score:

    • Sender Reputation: The reputation of your domain and IP address influences how mailbox providers perceive your emails.
    • Content Quality: Spam filters analyze email content for triggers that may classify it as unwanted or suspicious.
    • Subscriber Engagement: User interactions with previous emails (opens, clicks, replies) contribute to assessing future inbox placement probabilities.
  3. Benefits of a Good Email Deliverability Score:

    • Increased Reach: Higher deliverability scores improve the chances that your messages reach subscribers’ primary inboxes.
    • Enhanced Brand Image: Consistently landing in the inbox builds trust among recipients.
    • Improved Conversions: When more people receive and engage with your emails, conversions can increase accordingly.
  4. Monitoring & Improvement: Regularly monitoring and improving email deliverability ensures effective communication with subscribers:

    • Use reputable email service providers (ESPs) that prioritize good sending practices.
    • Maintain a healthy subscriber list by regularly removing inactive or disengaged users.
    • Segment recipients based on their preferences to send targeted content tailored to their interests.
    • Optimize subject lines and body copy while avoiding common spam trigger words/phrases.
    • Implement double opt-in procedures during subscription processes for better list hygiene.

Remember, an excellent email deliverability score is crucial for successful email marketing campaigns. By understanding the factors influencing your score and taking necessary precautions, you can improve your chances of delivering engaging content to a receptive audience.

Why is Email Deliverability Score Important?

  • Maximize email deliverability: A high email deliverability score ensures that your emails reach the intended recipients’ inboxes, rather than getting lost in spam folders or being blocked by filters. This increases the chances of your messages being seen and read by your target audience.

  • Maintain sender reputation: Email service providers (ESPs) use deliverability scores to assess the reputation of senders. By consistently achieving a good score, you establish yourself as a trustworthy sender and build a positive sender reputation. This improves the likelihood of future emails reaching the inbox instead of being marked as spam.

  • Enhance customer engagement: When your emails consistently land in users’ inboxes, you have a better opportunity to engage with them. Whether it’s sending promotional offers, important updates, or personalized content, having a good deliverability score helps ensure that your messages are seen and acted upon by recipients.

  • Protect brand image: Low deliverability scores can harm your brand’s image if customers frequently miss out on essential communications from you. By focusing on improving this metric, you demonstrate professionalism and reliability while maintaining strong customer relationships.

  • Optimize marketing efforts: Monitoring and improving email deliverability scores allows you to fine-tune your email marketing strategy for maximum effectiveness. It enables you to identify potential issues such as poor list hygiene or problematic content that may negatively impact delivery rates. By addressing these concerns proactively, you can optimize campaigns and achieve better results.

Email Delivery
Image source:

In conclusion, monitoring and prioritizing email deliverability scores is crucial for successful email marketing campaigns. It ensures higher inbox placement rates, strengthens sender reputation, fosters meaningful customer engagement opportunities, protects brand image integrity,and optimizes overall marketing efforts for improved results.

Factors Affecting Email Deliverability Score

When it comes to email deliverability, several factors can influence your overall score. Understanding these factors and taking appropriate measures can greatly improve the chances of your emails reaching the intended recipients’ inboxes. Here are some key considerations:

  1. Sender Reputation: The reputation of the sender plays a crucial role in determining email deliverability. ISPs (Internet Service Providers) evaluate senders based on their past sending practices, such as spam complaints, bounces, and engagement rates.

  2. Email Authentication: Properly authenticating your emails using technologies like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) helps establish trust with ISPs and ensures that your emails are not spoofed or tampered with.

  3. Content Quality: Creating engaging and relevant content is vital for maintaining a good email deliverability score. Avoid using excessive promotional language or triggering spam filters by accident.

  4. List Hygiene: Keeping a clean subscriber list is essential for high deliverability rates. Regularly remove invalid or inactive addresses, handle hard bounces promptly, and honor unsubscribe requests promptly to maintain list quality.

  5. User Engagement: ISPs monitor user engagement metrics like open rates, click-through rates (CTRs), and marked-as-spam actions when evaluating senders’ reputations. Encourage subscribers to interact with your emails through compelling subject lines and valuable content.

  6. Optimized Sending Practices: Safeguard against potential issues by adhering to best practices such as avoiding erratic sending patterns or sudden spikes in volume; instead, maintain consistent sending habits that align with historical data.

Remember that each ISP has its own algorithms for assessing email deliverability scores; therefore, it’s important to continually monitor these factors while adapting strategies accordingly to maximize inbox placement rates.

How to Check Your Email Deliverability Score

To ensure that your emails reach their intended recipients’ inboxes, it’s important to regularly check and monitor your email deliverability score. Here are some steps you can follow:

  1. Use an Email Deliverability Testing Tool: There are several tools available online that can help you assess the deliverability of your emails. Some popular options include:

  2. Authenticate Your Emails: Implementing authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) can significantly improve your email deliverability score.

  3. Check for Blacklisting: Ensure that your domain or IP address is not blacklisted by checking against popular blacklists such as Spamhaus or Barracuda Reputation Block List (BRBL). You can use free online blacklist checkers like MXToolbox to simplify this process.

  4. Monitor Bounce Rates: High bounce rates indicate issues with email delivery. Regularly monitoring bounce rates will help identify potential problems and allow you to take corrective measures promptly.

  5. Analyze Engagement Metrics: Pay attention to open rates, click-through rates, and spam complaint rates. Low engagement metrics may negatively impact your deliverability score, so it’s crucial to optimize engaging content and maintain a clean subscriber list.

  6. Test Different Email Clients and Devices: Use testing services like Litmus or Email on Acid to preview how your emails render across various email clients and devices, ensuring a consistent experience for all recipients.

  7. Evaluate Feedback Loops: Sign up for feedback loops provided by major ISPs such as Gmail or Yahoo!. These programs allow you to receive notifications when users mark your emails as spam, enabling you to remove complainers from your mailing list.

Remember, maintaining a good email deliverability score requires ongoing monitoring and proactive measures. Regularly assessing and optimizing your email practices will help ensure that your messages land in recipients’ inboxes instead of getting lost in spam folders.

Interpreting Your Email Deliverability Score

Once you have obtained your email deliverability score, it is important to understand what it means for the success of your email campaigns. Here are some key points to consider when interpreting your score:

  1. Score Range: The scoring system typically ranges from 0 to 100, with higher scores indicating better deliverability. A score above 80 is generally considered good, while a score below 70 may indicate potential issues.

  2. Factors Affecting Score: Your deliverability score takes into account various factors that impact the likelihood of your emails reaching recipients’ inboxes. These factors include sender reputation, email content quality, engagement rates, and other technical considerations such as proper authentication setup.

  3. Sender Reputation: One crucial aspect affecting your deliverability score is the reputation of the sending domain and IP address used for sending emails. Maintaining a positive sender reputation involves following best practices like avoiding spam complaints and ensuring low bounce rates.

  4. Content Quality: The content of your emails also plays a significant role in determining their deliverability. High-quality content that aligns with recipients’ expectations and avoids common spam triggers can improve your chances of landing in the inbox rather than being marked as spam or filtered out by ISPs.

  5. Engagement Rates: ISPs monitor how recipients interact with emails from specific senders to gauge their relevance and value to users. Higher engagement rates—such as opens, clicks, replies—indicate recipient satisfaction and can positively impact future inbox placement.

  6. Technical Considerations: Properly configuring authentication protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) helps ensure that ISPs recognize you as a legitimate sender rather than mistaking you for a potential threat or impersonator.

  7. Improving Deliverability Score: If your email deliverability score falls below satisfactory levels, there are steps you can take to improve it. These include optimizing your email content, cleaning up your mailing list by removing inactive or unengaged subscribers, and addressing any technical issues that may affect deliverability.

Remember that while a high deliverability score is desirable, it’s equally important to monitor other metrics like open rates, click-through rates (CTR), and conversions to assess the overall effectiveness of your email campaigns.

By understanding and working towards improving your email deliverability score, you can increase the chances of reaching more recipients and achieving better results with your email marketing efforts.

Best Practices to Improve Email Deliverability Score

To improve your email deliverability score and increase the chances of your emails reaching recipients’ inboxes, follow these best practices:

  1. Build a Quality Email List

    • Obtain permission from subscribers before adding them to your list.
    • Regularly clean up your list by removing inactive or unsubscribed users.
    • Avoid purchasing email lists as they often contain low-quality or outdated addresses.
  2. Authenticate Your Emails

    • Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) protocols.
    • These authentication methods help verify that the emails you send are legitimate, reducing the likelihood of being marked as spam.
  3. Use a Reputable Email Service Provider (ESP)

    • Choose an ESP with a good reputation for delivering emails to inboxes.
    • A reliable ESP will have strong relationships with internet service providers (ISPs) and take necessary measures to maintain high deliverability rates.
  4. Craft Engaging and Relevant Content

    • Create compelling subject lines that entice recipients to open your emails.
    • Personalize your content based on recipient preferences or past interactions.
    • Include valuable information, promotions, or updates that are relevant to the recipient’s interests.
  5. Optimize HTML Formatting

    • Use responsive design techniques to ensure proper display across various devices and screen sizes.
    • Optimize images by compressing them without compromising quality for faster loading times.
  6. Monitor Performance Metrics

    • Keep track of important metrics like open rates, click-through rates, bounce rates, and spam complaints.
    • Analyze this data regularly to identify patterns or issues affecting deliverability so you can take corrective actions promptly.
  7. Provide Easy Unsubscribe Options
    – Make it simple for recipients to unsubscribe from your emails.
    – Including an easy-to-find unsubscribe link helps reduce spam complaints and improves overall sender reputation.

By following these best practices, you can enhance your email deliverability score, maintain a positive sender reputation, and ensure that your valuable messages reach the intended audience.

Monitoring and Maintaining Your Email Deliverability Score

To ensure that your email deliverability score remains high, it is important to monitor and maintain various aspects of your email marketing practices. Here are some key steps you can take:

  1. Regularly Monitor Delivery Metrics: Keep a close eye on important delivery metrics such as bounce rates, open rates, click-through rates (CTR), and spam complaints. Analyze these metrics to identify any patterns or issues that may be affecting your deliverability.

  2. Maintain a Clean Email List: Regularly clean your email list by removing inactive subscribers, invalid email addresses, and hard bounces. This helps improve the quality of your list and reduces the chances of sending emails to non-existent or unengaged recipients.

  3. Use Double Opt-In: Implementing double opt-in ensures that subscribers explicitly confirm their subscription before receiving emails from you. This not only improves the quality of your list but also helps prevent spam complaints.

  4. Segment Your Audience: Segmenting your audience based on their interests, preferences, or behavior allows you to send more targeted and relevant emails. By delivering content tailored to each segment’s needs, you increase engagement levels which positively impact deliverability.

  5. Personalize Your Emails: Personalization goes beyond addressing subscribers by name; it involves tailoring content based on individual preferences or past interactions with your brand. Personalized emails have higher open rates and lower complaint rates.

  6. Monitor Sender Reputation: Keep track of your sender reputation using tools like Sender Score or Return Path’s Sender Reputation Monitor. A good sender reputation indicates trustworthiness in the eyes of ISPs (Internet Service Providers) leading to better inbox placement for your emails.

  7. Authenticate Your Emails: Implement SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication Reporting & Conformance) protocols to authenticate your domain’s emails. This helps in building trust with ISPs and improves deliverability.

Remember, maintaining a good email deliverability score requires ongoing effort and vigilance. By regularly monitoring your metrics, cleaning your list, personalizing content, and focusing on sender reputation, you can ensure that your emails reach the right audience’s inbox consistently.


In conclusion, monitoring your email deliverability score is crucial for ensuring the success of your email marketing campaigns. By regularly checking this score, you can identify and address any issues that may be affecting the delivery of your emails to recipients’ inboxes.

A high deliverability score indicates that your emails are more likely to reach their intended recipients and have a better chance of being opened and engaged with. On the other hand, a low score suggests that there might be problems with your email sending practices or infrastructure, which need to be resolved promptly.

To improve your email deliverability score, it is important to focus on maintaining a clean and up-to-date subscriber list, following best practices for email design and content formatting, personalizing your messages whenever possible, and avoiding spam triggers. Additionally, regularly monitoring blacklists and working on improving engagement metrics like open rates can also contribute to enhancing your overall email deliverability.

By prioritizing the health of your sender reputation through consistent monitoring of your email deliverability score, you can ensure that more of your emails land in the inbox rather than getting lost in spam folders or being blocked altogether. This will ultimately lead to higher engagement rates from subscribers and increased success for all of your email marketing efforts.

Scroll to Top